Recently at my neighbor’s house, her ten-year-old son asked a simple enough question, something to the effect of “what’s the deal with LuLaRoe – why is it so popular?”

In the span of just a few weeks last year, I went from only vaguely having heard of LuLaRoe to belonging to ten LLR Facebook groups and owning more pieces than I’d like to admit. So I have a thing or two to say about the brand’s appeal.

But I’m sure this young man was not expecting a twenty-minute monologue from his crazy, perpetually leggings-clad neighbor. So I kept my answer brief. But here’s how I could have responded to explain at least my own obsession with LuLaRoe (and I promise not to rhapsodize about the leggings feeling like a certain dairy product I dare not name).

After baby #2, I couldn’t fit into my old jeans but refused to buy new ones for what I hoped would be the temporary state of my body. I kept wearing my maternity pants, but Read more ›